tender · indexed from TED Search API
Content Agentur
AOK Rheinland/Hamburg - Die Gesundheitskasse
Data quality: Source-backedSeen at source 14h agoVerified source
- Published
- 08 Jan 2026
- Coverage
- DE
- Stage
- Tender
- Status
- Open
- Buyer
- AOK Rheinland/Hamburg - Die Gesundheitskasse
- Notice type
- Contract Notice
- Reference
- 19148-2026
Consulting & advisoryLegal servicesMarketing & communicationsRecruitment & HR servicesSecurity & safety✓ issuer-published · ~ inferred from text
AOK Rheinland/Hamburg - Die Gesundheitskasse | DEU
Der Auftraggeber schreibt die Dienstleistungen einer Content Agentur aus. Auszugsweise stehen folgende Anforderungen im Beschaffungsfokus: Vor dem Hintergrund, dass "Erlebbarkeit" immer digitaler wird und der Auftraggeber in starker Konkurrenz um die Aufmerksamkeit seiner Zielgruppen handelt, steht die AOK R/H vor der Herausforderung, ihr Content-Marketing von der Themenfindung bis zur Erfolgsmessung weiterzuentwickeln. Es müssen für alle Zielgruppen relevante Content-Typen (z. B. Onlinemagazin-Beiträge, Social-Media-Postings, Videos, Podcasts bis hin zu hybriden Events) und zeitgemäße Formate angeboten werden, die über sämtliche Kanäle zu spielen sind. Besondere Gewichtung hat die Konzeption von Content-Kampagnen (mit vertrieblichen Ansätzen) und deren performanceorientierte Aktivierung mittels Einsatzes von Influencern bzw. Experten und Media. Mit der Zentrierung auf die Kundenbedürfnisse muss die AOK R/H über die richtigen Themen in einen echten und nachhaltigen Dialog treten.
CPV: 79000000
Provenance
TED Search API(official channel)Data quality: Source-backed
- Publisher
- TED Search API
- Source system
- TED Search API — Official API or feed
- Verification
- Verified — the publisher's own channel
- Published
- — stated by the source
- Last seen at source
- Indexed by GLODA
- Last updated
- Record version
- 4cf4946d15c4
How GLODA knows this — Source-backed · 10 fieldsData quality: Source-backed
| Field | How we know | State | Confidence |
|---|---|---|---|
| Publication date | Official API or feed | Data quality: Source-backed | 100 |
| Buyer | Official API or feed | Data quality: Source-backed | 100 |
| Reference number | Official API or feed | Data quality: Source-backed | 100 |
| Submission deadline | — no submission deadline in the source record | Data quality: Not available | — |
| Contract value | Official API or feed | Data quality: Source-backed | 100 |
| Sectors | Official API or feed | Data quality: Source-backed | 100 |
| Contacts | — | Data quality: Not available | — |
| Documents | — | Data quality: Not available | — |
| requirements | — no requirements extracted from this notice yet | Data quality: Not available | — |
| Lifecycle stage | Official API or feed derived from the notice type and status the source published | Data quality: Source-backed | 90 |
- Source
- TED Search API · Official API or feed · official-docs
- Retrieval
- seen · indexed
- Record
- 4cf4946d15c4 · source id 19148-2026
- Computed
- provenance-v1
States describe GLODA's confidence in its own fields, never a judgement on the notice or its parties. Methodology
Open this tender in the GLODA terminal
The notice above is the public record. In the terminal this tender carries the analysis: a cited eligibility checklist, the lifecycle timeline, estimated value, document links and contacts, award context, the funder’s debrief rules, and on-demand bid-readiness analysis on Analyst.
- ✓Estimated value · in the source currency and USD
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