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Qualitative exploration of language used about, and to, AI chatbots, perceptions of trust, and reported media literacy behaviours

OFCOM

Source-backedSeen at source 2h agoVerified source

Published: 06 Nov 2026
Deadline: 30 Sept 2026, 11:00 · closed
Coverage: United Kingdom
Stage: Award
Status: Awarded
Buyer: OFCOM
Notice type: Contract
Reference: tender_547654/1625396

Awarded to Magenta Research Ltd — see their full award history.

Buyer: OFCOM — see their procurement performance.

Awarded contract | £85,536 - £0 | OFCOM | Market research services

Delivery of a qualitative research project on the exploration of language used about, and to, AI chatbots, perceptions of trust, and reported media literacy behaviours. Business services: law, marketing, consulting, recruitment, printing and security, Market and economic research; polling and statistics Contract start: 2026-11-05T00:00:00Z Contract end: 2027-04-30T00:00:00+01:00 Suitable for SMEs Suitable for VCSEs

Provenance

Contracts Finder APISource-backed

Publisher: Contracts Finder API· GB
Source system: Contracts Finder API — Official API or feed
Verification: Verified — the publisher's own channel
Published: 06 Nov 2026

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Field	How we know	State	Confidence
Publication date	Official API or feed	Data quality: Source-backed	100
Buyer	Official API or feed	Data quality: Source-backed	100
Reference number	Official API or feed	Data quality: Source-backed	100
Submission deadline	Official API or feed	Data quality: Source-backed	100
Contract value	Official API or feed	Data quality: Source-backed	100
Sectors	—	Data quality: Not available	—
Contacts	—	Data quality: Not available	—
Documents	—	Data quality: Not available	—
requirements	— no requirements extracted from this notice yet	Data quality: Not available	—
Lifecycle stage	Official API or feed derived from the notice type and status the source published	Data quality: Source-backed	90

Qualitative exploration of language used about, and to, AI chatbots, perceptions of trust, and reported media literacy behaviours

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